We are freaking awesome!

We started this experiment in order to determine how Google would sort pages (in SERPS) which equally linked up. Initially we set up this page with the following links:

  1. we
  2. are
  3. freaking
  4. awesome

Basically linking to:

  1. http://dejanseo.com.au/googletrick/we/
  2. http://dejanseo.com.au/googletrick/are/
  3. http://dejanseo.com.au/googletrick/freaking/
  4. http://dejanseo.com.au/googletrick/awesome/

The anchor text didn’t matter to us, it was just there for fun – we could have used 1, 2, 3 and 4 (but that would be just boring). All links were on the same page and each page linked to the next one.

Example: we links to>  are links to>  freaking links to> awesome links to> we… etc

So what happens is source page links to all of them and they all link to each other in a little loop. After about 24 hours the page you’re reading got indexed and Google started following the links. In 48 hours they were indexed and cached. To test the sorting order we did the following search: http://www.google.com.au/search?q=allinurl:dejanseo.com.au/googletrick&filter=0 and the result was basically Google making fun of us, turning the statement into a question: ARE WE FREAKING AWESOME


Why did this happen?

Our initial thought was that Google should index the first link first and order the results so, but that didn’t happen. Instead we discovered that the cached version of the ARE page pre-dated (29th Dec 2010) other pages (1 Jan 2011). So our first conclusion is that older content gets higher place in the SERPs by some marginal value considering they should all have had the equal amount of link juice.

Link Intervention #1

This should have been a dead simple test, but it annoyingly turned against us so we had to do some manual manipulation. On the 3rd Jan we added a link to http://dejanseo.com.au/googletrick/we/ from dejanseo.com.au footer and waited. The result was strange and confusing: ARE, AWESOME, WE, FREAKING

Link Intervention #2

New adjustment: added rel=”nofollow” to ARE, FREAKING and AWESOME



At this point we decided to wait it out and see how it settles on its own if we give it a day or two. Today (7th Jan 2011) the results are as we intended them to be.

Here is the link: http://www.google.com.au/search?q=allinurl:.au/googletrick&filter=0

(tip: try Google Preview in SERPS!)

So the only way to stuff this up for us is to link to any of the other pages, but then again if you do so – thanks for the links!

Note: While we tested this Google also gave is the following message.


“You know you’re an SEO geek when Google thinks you are sending automated queries… and you’re not!”

Dan Petrovic





Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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