Virgin Blue Blooper


Virgin Blue: Gold Member Upgrade Email Stuff-up

Virgin Blue surprised their members by sending out an upgrade to Velocity Gold email, including myself: And then later this evening, an embarrassing email of apology:

Virgin Blue Stuffup Gold

Virgin Blue Stuffup Apology

Somebody at Virgin Blue marketing is gonna get fired on a Friday the 13th! Text Only Version:

What started of as:

Dan, surprise! You’ve turned Gold.

Hi DanVelocity Membership Number: XXXXXXXX
We’ve got a treat for you – a free upgrade to Velocity Gold ! Given you came so close to making it on your own, we wanted to say thanks so much for your ongoing commitment to the Virgin Blue Group, we really love having you around. To find out what’s in store for you over the next 12 months, please keep reading. Perks when travelling. When you next fly with the Virgin Blue Group, we’ll make sure you’re treated like a VIP.
  • It starts with free Lounge membership , so you can catch up on work, relax and escape the airport crowds.
  • As before, you can breeze right through the airport with priority check-in.
  • You now get up to 32kg of checked baggage at no cost.
  • Plus, two personalised baggage tags (coming soon to your letterbox) and more .
If you’re already a member of The Lounge, naturally Virgin Blue will automatically refund the balance of your unused membership. Please allow up to 60 days for your refund to be finalised. Easier to earn Points. Being Gold you now earn 40% more Points for every dollar you spend or miles flown than Red, and can collect more Status Credits than ever before Here to help you If there’s anything you need to know, is a great source of useful information. Should you prefer to chat, simply call 13 18 75 in Australia or +61 2 8667 5924 if calling internationally (if the line’s busy, rest assured you’ll jump straight to the head of the queue – just another little Gold benefit our Members enjoy). The Velocity Team.

Turned into this:

Hi DanVelocity Membership Number: XXXXXXX
Oops! You’ve received our previous email titled “You’ve turned gold” by mistake, please disregard the free upgrade communication as unfortunately you do not qualify for that upgrade. We also note that you have elected to opt out of Velocity Communications. Please accept our sincere apologies for sending these emails to you without your consent. Unfortunately the email was extended to our entire database by mistake. We apologise for any inconvenience caused. Warm regards, The Velocity Team

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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