Viral Video: Man Vs Metro

‘Man Vs Metro’ is a Melbourne-based ‘Man Vs Wild’ parody video produced by Max Price & Sam Roney from Priceless Productions.

Video by Priceless Productions
Starring: Elliot Loney
Edited by: Max Price
Cameramen: Max Price & Sam Roney

We expect this video to go from 3,000 to 30,000 views in the first month (we were so wrong about this, the video hit 100K in less than 48 hours) and then potentially hit the critical mass and go truly viral. Upcoming episodes may contribute towards the viral effect of the parody series and create a loyal fan base. We’re interested to see how this will affect Priceless Productions and their business.

Priceless Productions

Tell us about Priceless Productions, what do you guys do?

I started this company last year because I was sick of working for people. I never enjoyed bosses and found it hard to do work that pleased them but not myself. I’ve always enjoyed making comedy videos but I discovered an idea whilst setting up the company to make personalised documentaries on elderly Parents and Grandparents, Living Legacies. Its memories to be kept on film for generations to come and it pays the bills, comedy is harder to get a pay check.

How did you come up with the idea Man Vs Metro idea? Did you already know Elliot or did you have to look for an impersonator?

Elliot and myself went to school together, we lost contact after school but he began to do these impersonations that I heard on Facebook and before you know it, he’s at my house and we’re writing skits! We bounce off each other really well, he’s a very funny man to be around.

How many views do you expect from your video in the next month?

To be honest I have no idea, the internet is still to crazy for me. I don’t really care what we get, it was hilarious to film and cut up, that’s where I get my kicks.

At this point in time there are just above 3000 views, have you had anyone contact you already?

I’ve had a gentleman by the name of Dan Petrovic contact me, which is flattering! Besides that a couple of “YouTube Partnership” emails that don’t interest me at this early stage, I mean come on, it’s one video!

How are you going to measure the effectiveness of your viral video?

YouTube’s analysis and to film part 3,4,etc we would like some viewer push for part 2 and then I think we are onto something.

Do you have any special strategy to push this in the social media?

Elliot and myself just put the YouTube link on Facebook. We have some good supporting friends who ‘shared’ it and all that jazz but nothing special.

If it wasn’t the Man Vs Wild parody, what would it be?

Haha Elliot does a great Morgan Freeman but he has the wrong skin tone to pull off a video, still something we can work on but there are other ideas brewing.

What crazy metropolitan stunt is Elliot about to do in the Part 2?

We’ve had some backlash about Bear not drinking his own piss but I think the viewers might be relieved (pardon the pun) next episode.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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