Under the Google Radar

Will Small Traffic Black Hat SEO Sites Stay Under The Radar?

Do you think you can beat the system by hiring a black hat SEO company? Do you think using sleight of hand will get you through the roadblocks set up by Google? If you do it might be time to think again. Black hat SEO companies will tell you they have a way to shimmy under Google’s radar. On the surface they aren’t lying. Bold faced lies, in fact, are not the way black-hatters operate. They prefer to evade the truth rather than stomp on it. It is what they are not telling you that will get you into trouble in the long run.

Short term black hat tactics can, indeed, work to get you past Google’s imposing algorithms. Black hat SEO companies prefer to set up multiple small websites that fly just under Google’s radar because they are not considered an imposing threat. Then they use those sites to spam messages far and wide and believe they won’t get caught. Eventually the axe will fall.

One of the problems of black hat tactics is that in order to maintain a low profile the user must keep their site small and unvisited. Exactly what are those businesses paying the SEO company for then, if not to drive traffic to them? The entire idea behind SEO is to improve rankings, and get people (potential customers) to a website. By its very nature this scattered buckshot SEO tactic defeats itself. Even if two hundred individual sites are set up and used to spam for low-level traffic any good sales person will tell you it takes a much larger number of visitors to accumulate the needed sales for true success unless your product is an extremely high-end and expensive item.

Another critical error you make by using an SEO company that employs the buckshot SEO tactic of multiple small sites is that eventually your number will come up. Google does use human browsing and intervention along with their automated bots and spyders. Where the automated system may overlook your spam shots because of the relatively small size of your website, the individual will not.

Companies that use these tactics are hedging their bets that Google’s resources are not large enough to permit them to find every problem site. It will take time for Google to find them in most cases. They plan to move on as soon as they are discovered and open a different set of sites. This is very labor intensive if you think about it. The time you spend building a site and attracting legitimate consumers to your online shop is wasted once Google discovers it and you have to move on and start over.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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