Google made a great improvement to our website’s sitelinks shown in the SERPs. From now on users will have a better view, better quality and more diverse results based on the search query, and there is also the possibility of removing the sitelinks you don’t want to show in the SERPs.

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Google has rolled out a new search feature yesterday, Google Instant Pages. Instant Pages are not yet available to the public, but they will be in the coming weeks for Chrome browser. Google also stated that their Instant Pages update is open source and that other browsers are free to update it into their functionality.

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Last few months have definitely shown us that Google is not kidding around and that are still far from stopping with improvements and changes. We have seen more search engine updates in the last year than in the 10 years before that.

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After the first Panda wave that swept across article directories and other content farms we knew that it’s not going to end there. Any website with massive amount of pages and content, especially the ones with duplicate content, like ecommerce websites, would be hurt eventually.

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Recently, Google made some changes to its search algorithm, and these changes are now collectively known as the “farmer update” by those in the industry. This update gained its nickname since it seems to have been a case of Google targeting a lot of the popular content farms that have sprung up over the past few years.

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