- /Posts Tagged ' Social media '
The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.…
Digital inequalities such as digital divides are a big issue in the information society, potentially influencing engagement in political, social, and educational life. They create marginalized, excluded groups who do not have access to the Internet, to information, or maybe to the necessary skills for using these devices and social applications.…
Why Use Social Media?
Businesses can take advantage of social media to :
– gain customers
– maintain customer loyalty
– promote products
– advertise their services
Best Reasons to Engage Consumers Through Social Media & Benefits
This method is highly effective because it can target specific customers and can invite consumers to interact with the advertisement, as opposed to simply watching it on television or listening to it on the radio.…