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Best Content of 2014

Much awaits in the world of SEO and digital marketing this year. We’ve already experienced the Penguin and Pigeon updates from Google at the end of 2014. What will the search engine giant who “won’t be evil” decide to focus on improving this year?…

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How Mobile Influences Our Habits Online

How Mobile Influences Our Habits Online

The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.…

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Social media and mobile technologies in bridging digital divides

Social media and mobile technologies in bridging digital divides

Digital inequalities such as digital divides are a big issue in the information society, potentially influencing engagement in political, social, and educational life. They create marginalized, excluded groups who do not have access to the Internet, to information, or maybe to the necessary skills for using these devices and social applications.…

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How Businesses can Benefit From Social Media

Why Use Social Media? 


Businesses can take advantage of social media to :


– gain customers
– maintain customer loyalty
– promote products 
– advertise their services

social media landscape

Best Reasons to Engage Consumers Through Social Media & Benefits


This method is highly effective because it can target specific customers and can invite consumers to interact with the advertisement, as opposed to simply watching it on television or listening to it on the radio.…

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