Australian eCommerce retailers rejoice, Google has finally released it shopping engine to the Australian market. Google Shopping has been quite successful in the United States and United Kingdom, bringing highly targeted traffic (shoppers) directly to product pages ready to buy. They are now displaying their shopping engine in the results found on www.google.com.au.
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Google is constantly innovating, and this can again be seen in Google Shopping, which has been launched in Australia very recently.
It will be another change to the Search Engine’s results pages (SERP’s), as users will now see shopping cart like results on their results page.
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