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Mobile SEO is Local SEO

The number of mobile internet users is increasing each year with great speed, so it is easy to figure out that the search traffic trends over mobile devices have increased as well. Since more and more people are using smart …

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Google Places Listing Optimisation

Local searches are gaining in volume, which is a fact. A clear presence on the web can increase your outreach and gain you more customers. Google Places is still not utilised by a great number of businesses, and that is …

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Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

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The End of Google PageRank

The first version of the PageRank technology was created while Larry and Sergey attended Stanford University, which owns a patent to PageRank. The PageRank patent expires in 2017. We hold a perpetual license to this patent. In October 2003, we …

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