Posts Tagged ‘SEO’

Google Places Listing Optimisation

Local searches are gaining in volume, which is a fact. A clear presence on the web can increase your outreach and gain you more customers. Google Places is still not utilised by a great number of businesses, and that is a great mistake.…

 

Image Optimisation – How to Get the Maximum out of Your Images

Image optimisation is one of the SEO aspects any website needs to properly implement. Unfortunately there are plenty of websites that don’t use this common practice. Even worse, like everything else in the SEO world images can be overly optimised, and there are websites that do just that.…

 

Market Defining Keywords – Difference between MDK and SEO Keywords

When starting a link building campaign and keyword research the basis of good research is to first analyze market defining keywords or MDK’s. In order to get to those SEO keywords that people will search for and that will convert your traffic you need to define your market on the web, and we do that by doing market defining keyword research.…

 

Get Links without Asking for Them, Link Bait 101

You all know what link bait is, an article, content, widget, tool, app, news or anything interesting to users that much that they will link to it and recommend it to others on their own accord. So there is no need to contact webmasters and ask for links, no need to research potential link opportunities, all you need to do is create a powerful link magnet and you are all set.…

 

Google Farmer Update – Is There a Cause for Alarm?

Recently, Google made some changes to its search algorithm, and these changes are now collectively known as the “farmer update” by those in the industry. This update gained its nickname since it seems to have been a case of Google targeting a lot of the popular content farms that have sprung up over the past few years.…

 

We all Knew, but Now It’s Official, Google Toolbar Influences Rankings

When speaking of Google in the SEO world we are quite used to figuring things out on our own. We have our suspicions, and some of them eventually turn out to be right, that was the case with Google Toolbar. For the past two years we were certain that Google Toolbar gathers data that has some influence on the SERP, some may know it for a fact, but it is only now after Google’s accusation of Bing stealing their result that Amit Singhal said that they use Google Toolbar to gather data which in certain ways has an influence on the SERP.…

 

Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

 

Link Building Presentation at CeBIT 2010

Watch Dan’s presentation on role of links in search engine algorithm and gain insight into effective link building tactics.…

 

The End of Google PageRank

Despite many claims by SEO companies around the world that PageRank does not “work” anymore, we see Google employees mentioning it over and over again in articles, blogs and videos. Webmasters have been wondering about Google’s intentions around PageRank due to the fact that the last public update was back in April 2010.…

 

Everything You Wanted to Know About PageRank But Were Afraid to Ask

 

 

In this session Dan goes over most interesting aspects of Google PageRank and explains how it all works.

Hi everyone, today we are discussing the topic of PageRank. PageRank is Google’s measure of importance of a particular page on the internet.…

 

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