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Mobile SEO is Local SEO

The number of mobile internet users is increasing each year with great speed, so it is easy to figure out that the search traffic trends over mobile devices have increased as well. Since more and more people are using smart phones there is little need to create mobile versions of the site and to optimise them, although we would advice that you do so.…

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Market Defining Keywords – Difference between MDK and SEO Keywords

When starting a link building campaign and keyword research the basis of good research is to first analyze market defining keywords or MDK’s. In order to get to those SEO keywords that people will search for and that will convert your traffic you need to define your market on the web, and we do that by doing market defining keyword research.…

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Get Links without Asking for Them, Link Bait 101

You all know what link bait is, an article, content, widget, tool, app, news or anything interesting to users that much that they will link to it and recommend it to others on their own accord. So there is no need to contact webmasters and ask for links, no need to research potential link opportunities, all you need to do is create a powerful link magnet and you are all set.…

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We all Knew, but Now It’s Official, Google Toolbar Influences Rankings

When speaking of Google in the SEO world we are quite used to figuring things out on our own. We have our suspicions, and some of them eventually turn out to be right, that was the case with Google Toolbar. For the past two years we were certain that Google Toolbar gathers data that has some influence on the SERP, some may know it for a fact, but it is only now after Google’s accusation of Bing stealing their result that Amit Singhal said that they use Google Toolbar to gather data which in certain ways has an influence on the SERP.…

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Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

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The End of Google PageRank

The first version of the PageRank technology was created while Larry and Sergey attended Stanford University, which owns a patent to PageRank. The PageRank patent expires in 2017. We hold a perpetual license to this patent. In October 2003, we extended our exclusivity period to this patent through 2011, at which point our license will become non-exclusive.…

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