The human thirst for knowledge is an unquenchable one. A desire that is limited by the constraints of time, with volumes and volumes of data to consume, and only one lifetime to absorb it all. An index in at the back of a book, the Dewey Decimal System and the mighty Google: all created to satisfy the need to divide the infinite mound of information, to locate the proverbial needle in the haystack.

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Bronson Quick of Sennza talks about the WordPress platform, it’s user friendly interface and how easy it is to implement good SEO practices using it. He talks through some relevant built in features of WordPress and some great plugins to be most effective for this open source content management system.

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Over recent years, more website owners and marketers have become familiar with the term, Conversion Rate Optimisation (CRO).

 CRO is particularly attractive to search marketers who have witnessed the relentless rise of both click costs and SEO competition. Increasing conversion is a great way to control search costs.

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As part of an ongoing process to improve browsing experiences, Google has rolled out an update to their Instant Preview feature.

Previously, you had to click on the magnifying glass icon to to the side of a search result in the SERPs to get a snapshot of the webpage along with a snippet of text that appeared in the SERPs.

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Ever wondered how you can improve your web conversion rates without breaking the bank? Worried that your site isn’t performing as well as it should be? If you’ve constructed a solid PPC (or SEO) campaign but have yet to see a dramatic rise in sales or enquiries, chances are that you should take a look at the effectiveness of your landing pages.

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Google Plus has now been live just over a month. It has amassed over 20 million users since its time of release, even though technically it is still in its beta version and hasn’t even been properly released yet, which is saying something.

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If you watch the online world closely you certainly heard the news about ICANN’s decision to allow new top level domains in the future. Brand or generic domain names which will start at $185,000, a small price to pay for a brand, right?

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Google is constantly innovating, and this can again be seen in Google Shopping, which has been launched in Australia very recently.

 

It will be another change to the Search Engine’s results pages (SERP’s), as users will now see shopping cart like results on their results page.

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The number of mobile internet users is increasing each year with great speed, so it is easy to figure out that the search traffic trends over mobile devices have increased as well. Since more and more people are using smart phones there is little need to create mobile versions of the site and to optimise them, although we would advice that you do so.

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Local searches are gaining in volume, which is a fact. A clear presence on the web can increase your outreach and gain you more customers. Google Places is still not utilised by a great number of businesses, and that is a great mistake.

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