Innovative SEO Techniques for Competitive Industries

Date: 3 April 2013
Wednesday, 11:15am – 11:45am
Track: SEO Tools & Tricks
Room: Main Ballroom

Dan Petrovic shares unique SEO techniques employed by Dejan SEO team in highly competitive industries. This session includes new research methodologies, original tools, case studies and extraordinary SEO experiments others thought impossible.

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The human thirst for knowledge is an unquenchable one. A desire that is limited by the constraints of time, with volumes and volumes of data to consume, and only one lifetime to absorb it all. An index in at the back of a book, the Dewey Decimal System and the mighty Google: all created to satisfy the need to divide the infinite mound of information, to locate the proverbial needle in the haystack.

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Watch Dan’s presentation on role of links in search engine algorithm and gain insight into effective link building tactics.

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Dan Petrovic and David Iwanow go over Google Analytics, Google Keyword Tool and Google Webmaster Tools and explain how these can be used to identify hidden opportunities for your website’s SEO.

Reference:

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6100

Video Transcript:

Dan Petrovic:

Hi everyone. Today we have our guest, David Iwanow from The Lost Agency, discussing the topic of using Google’s own tools to discover the opportunities and potential for your website.

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In this session Dan goes over most interesting aspects of Google PageRank and explains how it all works.

Hi everyone, today we are discussing the topic of PageRank. PageRank is Google’s measure of importance of a particular page on the internet.

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Dan Petrovic clarifies one of the most common misconceptions about duplicate content and penalties.

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Google’s PageRank rating is a huge obsession for many SEO professionals, and yet, it is not nearly the most important factor in determining a page or site’s ranking in the Google index. There is a lot of great information about the how pages are ranked in this video on the Google Webmaster Help YouTube channel.

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Breadcrumbs are the feature in Google search results where instead of displaying a page’s full URL, they display the site’s navigation, separated by arrows – for example, normally they would display example.com/articles/SEO/boringarticle.php/jfie02093rkwejlrk239ur%?, but if they can find breadcrumbs on your site, then they will display example.com > articles > SEO > boringarticle.

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