Local searches are gaining in volume, which is a fact. A clear presence on the web can increase your outreach and gain you more customers. Google Places is still not utilised by a great number of businesses, and that is a great mistake.

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We all know that Google is going way personal on few things; well that is how SERP is looking nowadays, up close and personal. Google is trying to enhance user experience by bringing personalization more and more into their search results, and that is set for everything including Google places and their last years product, Hotspot.

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