Can anyone guess what a driving school and a userstyle for Google docs have to do with one another? Well, as it appears, a whole lot of traffic, as a matter a fact, a 1500% increase in traffic. I recently wrote about fun branding, but this is a great example how something clearly unrelated can be of great use for a brand online.

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I know that big companies go through a lot of brainstorming meetings, hiring great creative people to present their brand in a new light, a better light and increase their brand awareness. Small companies and startups often don’t have the funds to do the same, but that doesn’t mean that they can’t present their brand in a great light with just the things they have, in fact, branding can be fun, it should be fun if you ask me.

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