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Facebook Shares in the World of Link Building and Rankings

There has been a lot of talk in the past few weeks about Facebook Shares and whether they are influencing rankings directly, in other words, are they a ranking factor for Google. There were some vague answers from Matt Cutts, discussions by Danny Sullivan and Rand Fishkin and after all that most people were still confused, even though both Rand and Danny stated a few times that Shares are a correlating factor, not a causing one.…

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