The number of mobile internet users is increasing each year with great speed, so it is easy to figure out that the search traffic trends over mobile devices have increased as well. Since more and more people are using smart phones there is little need to create mobile versions of the site and to optimise them, although we would advice that you do so.

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Every marketer and businessperson wants to know the best way to make money and convince the public to flock to their products. Lately, two competing schools of thought have emerged, represented by the images of the Purple Cow and the Golden Calf.

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