Posts Tagged ‘marketing’

Top 5 Digital Marketing Activities Since 2010

No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…

 

How Gender is Distributed Online

We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.

A surprising statistic has been revealed recently – there are 200 million fewer women online globally.…

 

How Mobile Influences Our Habits Online

The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.…

 

Mobile SEO is Local SEO

The number of mobile internet users is increasing each year with great speed, so it is easy to figure out that the search traffic trends over mobile devices have increased as well. Since more and more people are using smart phones there is little need to create mobile versions of the site and to optimise them, although we would advice that you do so.…

 

Purple Cow vs. Golden Calf: Does Niche Marketing or Charismatic Branding Win the Day?

Every marketer and businessperson wants to know the best way to make money and convince the public to flock to their products. Lately, two competing schools of thought have emerged, represented by the images of the Purple Cow and the Golden Calf.…

 

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