As part of an ongoing process to improve browsing experiences, Google has rolled out an update to their Instant Preview feature.

Previously, you had to click on the magnifying glass icon to to the side of a search result in the SERPs to get a snapshot of the webpage along with a snippet of text that appeared in the SERPs.

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Ever wondered how you can improve your web conversion rates without breaking the bank? Worried that your site isn’t performing as well as it should be? If you’ve constructed a solid PPC (or SEO) campaign but have yet to see a dramatic rise in sales or enquiries, chances are that you should take a look at the effectiveness of your landing pages.

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