With the emphasis on social media over the past few years we all started searching for news using mostly social media like Twitter or Facebook. Yes, Google is still number one search engine with no signs that it is going to change, but lately there have been a few changes that may have gone under the radar but should not go any further unnoticed.
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Recently, Google made some changes to its search algorithm, and these changes are now collectively known as the “farmer update” by those in the industry. This update gained its nickname since it seems to have been a case of Google targeting a lot of the popular content farms that have sprung up over the past few years.
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While researching the history of the word “twitter” on the internet we tried using Google date range option to find out why there was a peak of mentions of “twitter” in 2004, two years before Twitter.com launch. The search query looked like this:
And results:
We’re pretty sure most or all of the above are in fact wrong but unsure why it happened.
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Despite many claims by SEO companies around the world that PageRank does not “work” anymore, we see Google employees mentioning it over and over again in articles, blogs and videos. Webmasters have been wondering about Google’s intentions around PageRank due to the fact that the last public update was back in April 2010.
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Dan Petrovic sheds some light on what happens behind the scenes of this Internet giant.
Google’s PageRank rating is a huge obsession for many SEO professionals, and yet, it is not nearly the most important factor in determining a page or site’s ranking in the Google index. There is a lot of great information about the how pages are ranked in this video on the Google Webmaster Help YouTube channel.
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Recently, Google’s Matt Cutts talked about PageRank sculpting and mentioned something which shattered many people’s PageRank sculpting theories and practices. He explained that using the HTML nofollow attribute to prevent search engine web crawlers from going to unimportant parts of a website, like a privacy policy, does not give you a higher ranking on the other pages on your site.
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A lot of SEO companies still charge for the most basic advice that is publicly available and all developers should already know. At DEJAN SEO we provide this advice for free, and so does Google. Following is the official on-site optimisation guide published by Google as part of Google Webmaster’s Guidelines.
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