I love the fact that there are more and more quality blogs out there, more new perspectives, people that share their findings and make our lives in the SEO community a lot easier and more fun to work in. But the old guns always have a bit of wisdom to share, it just happened that today 3 of the old guns brought my attention with great posts from which we can take a lot on 3 different fields.

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Google Analytics brought on a new update to their tracking code, this one will improve the filtering and custom variables for ecommerce sites. The change is intended to help ecommerce webmasters to: “better filter, segment and categorize the revenue generating portion of your traffic.”

Other changes that come with this update include expanded filters that support page title, hostname, request URL & internal search term.

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What was one of the things that missed out when you log in to your Google analytics? Don’t answer, I’m sure there are tons of things we would like there or in Google Webmaster Tools, but Google thought that the best thing to add is a backlink report section.

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Google has finished their pilot beta of search queries in Google Analytics and has now officially showing search query data in Google Analytics[1] for public. The changes made to Google Analytics can be seen only if you have both Webmaster tools and Google Analytics verified, and they are:

Queries – including impressions, CTR, position as well as clicks for the best 1,000 queries each day

Landing Pages – the same as for queries

Geographical Summary – which include impressions, click as well as CTR by region and country

Since this is Google Analytics we can now see all the data in a different light using advanced filters and other Analytics features that will help us come up with a better analysis.

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With the recent barrage of updates we have seen from Google it is no wonder that today they rolled a new one to Google Analytics. Earlier today Google announced a new update to the +1 button, and a few days after the new sessions measures in Google Analytics we now have multi-channel funnels for all users.

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In the past week we have seen our share of alarming questions in the SEO forums asking about the recent changes in Google Analytics on the 11^th and the bug fix on the 16^th. That discussion was soon followed by the Bing webmaster tools adoption of the Yahoo data, which followed up with more spikes in our traffic and also changes with the CTR.

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