To Phoenix a Site

In our office we observe a large number of websites, mostly our clients’ competitors and their SEO activities. During this time we have observed some interesting link schemes which pop-up frequently enough to deserve a name. In the next few posts we will reveal some of the internal jargon at Dejan SEO and describe the phenomenon in detail.


So what does it mean to “phoenix a site?”

Phoenixing a website can be described in a few simple steps:

  1. Throw all the links you’ve got at a domain rapidly and in large quantities. Buy links from fake blog networks, participate in link exchanges, spam forums, blog comments, abuse social bookmarks, do article submission and spinning and create tonnes of empty profiles with links. Finally add some expired domains 301 them all to the site.
  2. Rank well. Make money. Upset competitors.
  3. Get penalised.
  4. Get a new domain.
  5. 301 or replicate link profile.
  6. Back in business!
  7. Repeat process.
There is a variant of this method where an attempt at reconsideration request has been made. It only works if you know what type of email to send and cannot be used more than two or three times.

Our Advice

Don’t do this. The whole ┬áprocess takes up valuable time and energy which you can otherwise invest in a sustainable marketing strategy.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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