The State of Google: Now and Vision of the Future
In the decade since Google’s creation, it has risen to become the leader of search engines on the Internet. As a part of their constant attempt to improve and update the company, Larry Page has taken over as CEO once again.
Seeking to improve their velocity and execution, Google is well on the way to change the way the world works. Rather than spreading their company to thin, Page has taken the initiative to get rid of redundancies and unneeded programs. By combing or closing 30 different products, they have enhanced their ability to take Google to the next level.
A Simple Process The goal of Google is to make the entire experience simpler. For new users, the process is more intuitive and less stressful. Google+ allows people to share interesting articles or recommend movies that they like. Different friends can be groups in various Circles. Within these Circles, users can share specific ideas or pictures.
This approach has been successful—over 100 million users of Google+ can attest to this. These users are becoming more active on the website and engaging others with new projects and ideas. Innovation As the next generation grows up, they will enjoy a world where everything is searchable on the web. By taking into consideration different people’s personal aptitudes and experiences, the search process can be made unique for each user. Google+ takes these different experiences into consideration and when a user looks for information, they get an answer that is entirely specific to them.
As a part of enhancing the search experience, some searches will pop up with the exact information the user searched for. Rather than have to click through numerous links, the answer is immediately posted on the search page. Driven by the same innovative company that brought Google Maps, this approach gives users the information they want in the timeframe they need. The recent partnership with ITA Software has led to the development of unique relationships with the airline industry. If a user is searching for a flight, relevant flights and prices will appear. Instead of searching for an airline, the answers are before their fingers.
Modifying this technology, Google is also working on Hotel Finder. This program will allow users to find and compare hotel prices right from their results page.
Long-Term Plan What makes Google difference is their focus on the long-term. In the past, people questioned their decision to create Google Chrome, Gmail and to buy YouTube. With 350 million people using YouTube, 200 million people using Google Chrome and 800 million monthly users of YouTube, the logic of their company’s long-term plan is paying off. Their forward-thinking Google AdSense program has paid out over $30 billion since it started and enhanced the content produced on the web. As a company, they seek to have growth in revenue and profit over the long-term.
The Google approach to business has paid dividends. With exceptional programs and innovative approaches, Google has laid the groundwork for a bright future as more than just the Internet’s leading search engine. From Google Translate to Hotel Finder, their method is an example of what other companies can be.