The importance of video for SEO
TLDR = Too long didn’t read – often refers to an article that people don’t have the time and or inclination to read, due to the perceived time investment needed to understand the message. Video communication is far more direct and often more effective, to not only convey a message, but as a tool to make your message more accessible to a wider audience.
Dan goes on to suggest some key elements to consider setup of correct video site maps, making sure that your videos are injected into your search snippets, to increase your click through rates in search engine results. User ratings, author pictures and video snippets are all a significant part of search results today.
If you and your company are not using video as part of an ongoing online strategy, you are possibly missing out on the benefits it can bring.