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Survey: Do you trust Google Webmaster Tools data?

Some webmasters think Google Webmaster Tools data in the “Search Queries” section is too inaccurate to be actionable. What do you think?

Results:

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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One thought on “Survey: Do you trust Google Webmaster Tools data?

  1. The average rank may obviously be skewed if you view it through a report window that is not representative of, or include, recent changes. That said, if/when I compare rank and position for smaller report durations the report vs the actuals are usually very comparable. Thoughts, opinions?