Successfully Cloaking in 2013?

I am well-aware that Google’s algorithm is work in progress and they continuously work on improving their search quality algorithm. What I saw today, however, makes me wonder if I give the algorithm too much credit.

Search query “assumptious” brings up the following page:

Spammy Screenshot

I was shocked to see something like this ranking as #1 even for rare queries. This should not be ranking first after Panda and top heavy / layout algorithm update. After repeating the search I was given the full content page instead, which is also given to Google. Here’s the cached page:

Content Page

I asked one of my guys to check this search query as well and they got the content page first time indicating at a possibility of this being some form of sneaky A/B test.

Is this a common practice? I’d love to hear more from our readers.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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