Simple Ways to Ensure Your Great Content Gets Seen

Disagreements over SEO content marketing are one of the hot topics, considering how hot content marketing is. Some believe that content marketing doesn’t work because they wrote a “great” piece of content and no one read it. Readers decide that a piece of content is great based on its usefulness to them, and failure to market content often results in no one reading it. Other times, the piece wasn’t great, but the writer thought it was. In my experience there are certain ways to make sure that your “great” content gets seen, now you can go through all the advice here or implement just the ones you are lacking. After all, even the best content is nothing if no one reads it.

Make Sure Your Great Piece is Truly Great

– Find knowledgeable people on the topic who will read your content and give honest opinions.

– Create a summary and key points before writing the article, sometimes we can get carried away and lose the point.

What Does “Great” Mean?

– Think about what “great” means before writing a piece.

– Great content has credibility.

– It takes time and effort to create.

– You must write about what you know.

– Even if your subject is boring, don’t undervalue your expertise.

– Respect your readers by taking time to research and pour yourself into your piece.

Great Content is Actionable

– Great posts provoke you to action.

– If you leave with something useful, you’ll remember the post.

Great Content Compels You to Share It

– When you’ve written a great piece, you’ll want to share it immediately. 

– Don’t pump out low quality pieces.

– Create content that you’re proud to share.

Market Your Content

– Although your content is great, you’ll still have to market it.

– Tell your friends and peers via email, texts, instant messenger and phone calls.

– Don’t just tweet and forget it.

Time the Release of Your Content

– Don’t hit the “publish” icon on Sunday night when no one’s available to read your piece.

– Pre-announce your piece.

– You can tweet the same link in the morning and in the afternoon.

Promote Your Work

– Don’t move on to the next project too quickly.

– Remember what happens after you publish.

– Use a marketing plan that maps out the next steps.

– Promote via social media.

– Build links and guest posts on relevant sites.

– Content only goes viral without promotion about 10 percent of the time.

– Ninety percent of the time, much effort went into promoting it.

Greatness Isn’t Achieved Overnight

– There are no overnight successes.

– Content can take days or weeks to explode.

– Sometimes the dust from instant explosions settles quickly.

– You should give your great content a chance.

– Your content could catch fire due to a guest post, a link, an interview or other factors.

Realize that no one succeeds 100 percent of the time. Your failed content contains valuable information and can be used to build your next great piece of content, so learn from both success and failure.

Zac is a link building specialist and a seasoned SEO professional. He manages a team of link builders and actively promotes some of Australia's biggest brands. Zac is an active blogger and also maintains Dejan SEO's news and updates section.

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