Should Nofollow Tags Be Used on Internal Links
Nofollow links seem to be a common area of discussion around SEO, and specifically the subject of several videos from the Google Webmaster YouTube Help channel. After a number of repetitive questions, Matt Cutts decided to try to make Google’s position on nofollow tags a bit clearer in this video.
However Matt Cutts says that this “PageRank sculpting” is not effective – the PageRank for other parts of the site won’t go up. In fact, it just eliminates more indexable parts of your site, so you lose PageRank “juice.” He says that there are a few cases when you might use one, like with a login page, but even there he doesn’t recommend using it. Instead he recommends spending your time creating more content which can be ranked and indexed, which he says is a much more productive use of time and will result in much better PageRank than attempting to use nofollow tags. This is great advice and it is really helpful for SEO professional to be able to hear this advice straight from Google.
It certainly makes sense, because even if you don’t generally want users landing on your login page, you do want it to be visible in case someone specifically searches for the login page on your site. The login example also goes for pretty much any other page on your site – you want users to be able to find it when they are searching for it. The advice from this video is simple and easy to remember – it is not worth spending your time adding nofollow tags to your site. This only decreases your site’s SEO performance and can’t really help it.