SEO Process
People often come to us and ask how much it will be for their SEO and the answer is never simple. In this article we will cover many elements in a path of campaign design, including budget, phrases, landing pages and timelines.
Project Brief
Before starting any search engine optimisation work it’s important for us to learn more about the business, website, customers, suppliers and partners. In this stage our primary goal is to gain as much knowledge about the way you operate and will be a basis of many of the following SEO activities.
Traffic Analysis
Analysis of existing traffic can lead to valuable data and discoveries about your content, customers, traffic and referrers. While analysing your traffic we observe information contained within Google Analytics or similar statistics package and make notes and observations regarding the way your visitors arrive to your site, the way they interact with it and discover potential problems and improvements. We can segment your traffic to a fine level which will provide a wealth of valuable data.
Phrase Research & Targeting
Forming a search engine optimisation campaign around wrong search terms could be a disaster. This is why it’s necessary to perform a thorough phrase research in order to select the best keywords to target and gain insight into their traffic potential.
Competitor Research
Understanding your strengths and weaknesses enables us to form a realistic picture of our place in the market. Knowing the competitors is the key to working out the priorities and a way to find out more about their promotional tactics.
On-Site Optimisation
Equipped with much knowledge and data collected in all the previous steps we commence on-site optimisation activities which may include the following:
- Information Architecture
- Content Issues
- Duplication
- Uniqueness
- Value
- Language
- Phrases
- Internal Linking
- Landing Pages
- Major Tags (Title, H1, Alt, b…etc)
- Technical Consideration
- Accessibility / Crawlers Access
- Caching / Indexation
- Sitemaps
- Creative solutions
Link Building
Links are what fuels website’s rankings in search engines which makes link building the single most valuable activity to be performed on a regular basis. Link popularity can be increased through a number of different tactics but it all rotates around the quality of your content. Our job as your SEO company is to ensure that you not only have excellent content, but also that others get to hear about it.
Evaluation & Reporting
We measure and evaluate our activities on a daily basis and at the start of each month report to you on the following:
- Campaign Summary & Observations
- Activities Undertaken
- Movements and Changes
- Traffic
- Indexation
- Rankings
- Links
- Recommendations for Next Month
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