What is PPC?
Pay Per Click (PPC) advertising is one type of advertising that comes under the Search Engine Marketing (SEM) umbrella. The most popular providers of PPC advertising are Google, Yahoo, Bing and also Facebook.
How does it work?
As the name suggests, you pay for every click you receive in the hope of making conversions, whether it be leads or sales. So if you were to set up a Google AdWords account you would need to choose keywords, ad copy and a few other targeting options just to name a tiny handful. Once these are set up you then enter into a bidding system against other companies (your competitors) when a search is performed for your selected keywords. If the searcher decides to click on your ad you will be charged a fee and hopefully that searcher will convert into a sale or lead.
Yes, it does sound simple although there are so many factors which can cause an account to fail or achieve less than desirable results. The wrong ad copy, keywords, location targeting, landing page, incorrect time of day, lack of negative keywords and many other factors can mean a massive loss of time and budget.
So it’s not simple then…?
No, unfortunately not. However, marketing rarely is simple. The way we market to people in the 21st century, plus the technology that enables us to market to consumers is constantly changing, which basically makes keeping on top of any marketing campaign a full time job and this is where we come in.
So you can help me then?
Yes! Marketing, primarily through online channels is our full time job and we love it! We can not only assist you with your PPC Management but all other aspects of online marketing too. Our PPC strategists here at Dejan SEM are familiar with all types of businesses, so if you are a large corporation or even a small home based business we are sure to able to help YOU in YOUR industry.
I think you can help me, where do we go from here?
If you would like a free, no-obligation quote then give us a call on 1300 123 736 or go to our Contact Us page and send an enquiry. From there we will usually organise a 30 minute (minimum) session with every potential client to see if we are the right fit for them and their business.