SEM – Search Engine Marketing
SEM is a form of internet marketing that promotes businesses by increasing their visibility in the SERPs (Search Engine Results Pages). Visibility in the SERPs is increased through both paid and non-paid inclusions. DEJAN SEM tailors strategic SEM (search-engine-marketing) services to small, medium and corporate businesses. Our services include SEO (search-engine-optimisation), SMM (social-media-marketing) and PPC (pay-per-click) advertising.
Our team of SEM experts work closely with small to medium enterprise and corporate clients to facilitate quality traffic with the lowest possible cost per enquiry.
The following quote from the Google AdWords help centre explains Quality Score:
“The AdWords system calculates a Quality Score for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).”
Reference: Google AdWords help centre “AdWords Quality Score Explained”
The Google AdWords Quality Score illustrated on the left exemplifies the importance of various factors which influence the effectiveness of any PPC campaign. These factors are not always weighted equally and differ depending on the account or campaign. Much of the Google AdWords Quality Score model is logical application of basic concepts such as “relevance” and can therefore be applied to other PPC platforms such as Yahoo!.
Our SEM strategists will closely examine your PPC account (if applicable), your industry, your competitors and various other considerations to determine the best PPC package and direction for your campaign, ensuring that we align your PPC account with these principles that AdWords is built upon.
We employ various methods within our SEM strategy to ensure excellent return on investment and best possible outcomes for our clients. New tools and techniques which enable marketers to enhance the efficiency and effectiveness of SEM accounts are continually being updated or introduced and the understanding of these is of high importance to us. In addition to keeping up with these advancements, we routinely utilise the following concepts and tools to get the best results:
Reduce cost per acquisition (CPA):
Continuous improvement of campaign relevancy by adhering to models such as the “Google Quality Score” system are just some of the ways in which we strive to improve your CPA.
We develop economical strategies by studying data from “Google Analytics” and employing tactics like”Ad split testing”, “Keyword expansion” and “AdWords Experiments” to assist in conversion growth.
DEJAN SEM’s primary focus is PPC advertising however, other services provided by the Dejan brand also offer include: conversion rate optimisation (CRO), social media optimisation (SMO), search engine optimisation (SEO), viral marketing, content writing, web design, multimedia, programming and development.
To discuss improving your company website’s ranking, call us at 1300 123 736 or enquire online.