Google Releases SearchWiki

Google has recently released SearchWiki feature which allows users logged with Google account to adjust the search results based on their personal preferences.

Now you can promote and de-mote (delete) the search results as well as comment on them. Google remembers your preferences for the next time you search and also learns about your searching style so next time you search for something else it may bring you more relevant results.

At Google they claim that the SearchWiki feature doesn’t affect the global audience and only affects a single user and their own preferences, however it is likely that the data collected this way will be used to improve the current set of search algorithms Google uses in determining search relevance and quality. One feature that is somewhat dicey is the comment feature which allows users to make annotations to their search results. These do not display by default but one can choose to see all user added comments for any given search result which may be a fertile ground for spammers.

In any case the SearchWiki update is probably the biggest change Google has rolled out in a very long time and likely to change the SEO companies operate. In the future there will be micro, or nano markets where each user is the market on their own. Also trophy phrase hunting and “top result” may lose their original meaning and focus may be shifted towards data analytics, traffic increase, useability analysis and version testing. This leaves SEO companies two choices only – to become true Internet Marketers – or give up.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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