Search Plus Your World Comes to Australia


Today we spotted a SPYW (Search Plus Your World) result in Google Australia and here’s how it looks like:

Search Plus Your World Australia

Notice the little person icon left from the result title? The feature was enabled for a session or two and then disappeared. Some speculate that this update is related to the recent tidy-up job at Google+ internal link structure.

Update: We were NOT able to replicate it again without going to

Is Google rolling out the feature in installments or A/B testing to see how Australians react to it? Well, it looks like the update is visible in other English-speaking countries too. We’ll see what happens in the next 24 hours.

Stay tuned.

Result Personalisation

Since the release of SPYW in Australia we invited users to participate in a sharing experiment. The objective was to share a secret keyword that doesn’t exist in Google results yet (to limited circles only, not public) and see if it will find its way into Google’s main index. Participants were asked to set up Google Alert and report back to us if they get it in the future.

Among other things we tested SPYW results and the secret word was indeed indexed, but only available to those who were allowed to see that post on Google+ in the first place. This shows how tightly Google+ is integrated with Google search.

SPYW Results

Post by shared by Jaana Nyström

quote openSearch plus Your World will become available over the next few days to people who are signed in and searching on googlquote in English.

What is ‘Search Plus Your World’?

  1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
  2. Profiles in Search, both in auto-complete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
  3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.


Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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