schema.org

 
 

Google, Bing and Yahoo have come up with a new initiative in order to assist with a common set of schemas for structured data markup. This resource is designed for webmasters to enable them to easier present their information to search engines.

Google already supports structured markup and examples can be seen in via rich snippets which pop up in reviews of products, events, recipes, movies…etc.

Supported markup types include:

  • Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries
  • Embedded non-text objects: AudioObject, ImageObject, VideoObject
  • Event
  • Organization
  • Person
  • Place, LocalBusiness, Restaurant
  • Product, Offer, AggregateOffer
  • Review, AggregateRating

Full list is available here: http://schema.org/docs/full.html

Usual treatment of microdata, microformats and RDFa has changed and with schema.org it has been decided in favour of only microdata as main standard. This should not cause concern with those who already have other standards implemented as Google promises support for those as well. Do not mix different standards on the same page though.

To test out your rich snippets use this tool:

http://www.google.com/webmasters/tools/richsnippets

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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