Schema Markup for Organisation Logos

 
 

Yesterday Google announced that they launched a support for new type of schema markup, one for organisation logos. As described on their webmaster central blog, this new markup will help Google and other search engines pick your preferred logo to show in search results.

The implementation is simple and here is an example as shown on webmaster central blog:

<div itemscope itemtype="http://schema.org/Organization"> 
 <a itemprop="url" href="http://www.example.com/">Home</a> 
 <img itemprop="logo" src="http://www.example.com/logo.png" /> 
</div>

This should be a string signal telling Google that this logo is the preferred logo, located at a certain designated location, that Google should use in search results wherever applicable. You can go to Schema Organisation markup to create logo or other markups for your site.

References:

http://googlewebmastercentral.blogspot.com/2013/05/using-schemaorg-markup-for-organization.html

Zac is a link building specialist and a seasoned SEO professional. He manages a team of link builders and actively promotes some of Australia's biggest brands. Zac is an active blogger and also maintains Dejan SEO's news and updates section.

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4 Responses to “Schema Markup for Organisation Logos”

  1. The problem is we (like many other sites) display our logo using css as a
    background image and don’t have an image file in the HTML to add the schema to.

    Do I throw the redundant HTML code on the page and slap a display:none on it , or can I mark it with just meta tags instead of img tags? if so, how would you recommend doing it?

    Thanks guys

     
    • Chris Koszo
  2. 3 questions here :

    1. Blogger does not support itemscope. Can we use itemscope=””?
    2. Is there any restriction on logo size? Can Google auto-scale-down the logo size at search result?
    3.
    If my clients host their company profile on our website that contains
    their company logo, can we use this to benefit our clients? Will Google
    get confused when 1 website contains multiple itemprop logo with various
    URL? The URL will be their profile URL instead of their official
    website URL.

    Please advise. Thanks! :)

     
    • Guest
  3. 3 questions here :

    1. Blogger does not support itemscope. Can we use itemscope=””?
    2. Is there any restriction on logo size? Can Google auto-scale-down the logo size at search result?
    3.If my clients host their company profile on our website that contains their company logo, can we use this to benefit our clients? Will Google get confused when 1 website contains multiple itemprop logo with various URL? The URL will be their profile URL instead of their official website URL.

    Please advise. Thanks!

     
    • Daniel Benny Simanjuntak
  4. Thanks for sharing in detail

     
    • kevinanchi1

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