Rich Snippet Guidelines Published

As with everything Google does, sooner or later they release a guide or guidelines for the right way of doing things. This time they released the guidelines for something that was long overdue, rich snippets.

rich snippets

The new post published on GWT blog presents the idea of rich snippet guidelines with some short examples. If you want to read the guidelines go over to Google help articles and read this page: Rich Snippet Guidelines.

The general guidelines are easy, most of it we knew without being told so, but nevertheless, there are those who try to get an advantage by implementing rich snippets in a shady way. Some of the examples given by GWT experts:

“If your page is about a band, make sure you mark up concerts being performed by that band, not by related bands or bands in the same town.

If you sell products through your site, make sure reviews on each page are about that page’s product and not the store itself.

If your site provides song lyrics, make sure reviews are about the quality of the lyrics, not the quality of the song itself.”

From what I’ve seen big G will mostly ignore the misuse of rich snippets, but don’t push their limits, as we all know they have been quite trigger happy when it comes to penalties and updates recently, so better keep to their guidelines (and I’m not just talking about rich snippets).




Zac is a link building specialist and a seasoned SEO professional. He manages a team of link builders and actively promotes some of Australia's biggest brands. Zac is an active blogger and also maintains Dejan SEO's news and updates section.

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One thought on “Rich Snippet Guidelines Published

  1. To be honest, surely Rich Snippets take enough work to get right without spending time and effort ‘manipulating’ them. The biggest weakness in the Rich Snippets are reviews, because any website could write reviews for themselves and mark them up as such. That’s where they should focus it, if anywhere at all.

    It’s slightly frustrating that Google feel they have to release documentation which is just common sense – shows the state of the web and the uphill battle we have as SEOs to maintain quality practises.

    Thanks for sharing, though :-)