Related Searches Get Better– a New Addition to Google SERP

Google is on a quest to make our search much easier and faster by providing us with the right results and also giving us a heads up with the things we might actually need that are related to our search. A great addition to related searches for your research and list building is the top reference column found at the bottom of the search page.

Once you click any of the links from the reference column your related searches will move at the top of the SERP’s and will be available for further investigation. Google blog gives great examples in their update post; we tried several search queries and really got some awesome results.

“Grunge bands” – listing all of the best grunge bands

related searches grunge bands

“Air Conditioners” – listing best selling brands, stores and types

related searches air conditioners

“Cruise ships” – listing some of the most popular cruise ships in the world

related searches cruise ships

So if we are looking to find everything we want about grunge bands this useful feature can show us most relevant related results so we don’t need to look further. With this update we can do our research with one search query.

Google is gaining better understanding of content, and with better understanding we will see better results, better and newer options that can really improve our search experience in the future. This a really useful update that will sure come in handy for all of us that are looking for more information about a topic.

Zac is a link building specialist and a seasoned SEO professional. He manages a team of link builders and actively promotes some of Australia's biggest brands. Zac is an active blogger and also maintains Dejan SEO's news and updates section.

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One thought on “Related Searches Get Better– a New Addition to Google SERP

  1. Great article Zac. My question and I know the question of a lot of others is how are these related searches influenced? What can be done to remove defamatory “related searches” from these results. The perfect example is now that G has taken “scam” out of auto suggest why is it still in related searches, and what can be done to make them unrelated? Your thoughts?