Related People: Are you relevant enough?

 
 

Related People and Pages is one of the newest tools to hit Google. Google recently released a set of search options that Google+ users can take advantage of, and many SEO experts are currently experimenting with these features to best enhance their search engine exposure. If you are relevant enough, and if you properly use your Google+ page, you can easily usurp websites that have millions of quality backlinks, PPC and all the other common marketing methods. This article will go through exactly what you need to do to best use this tool for your SEO.

related people and pages

How Does This Work?

When Related People and Pages is active, it will show related Google+ users at the top of the search. This search goes through Google+ friends, and finds related quotes by them. For example, if someone searches “keys” and you recently wrote a post about how to duplicate keys artistically, that post can show up on top.

This obviously has the power to affect and even offset SEO, but it can also be used to your advantage if you know how it works. There are many little rules and valuation metrics built into this tool, as with the rest of Google, that affects your chances of showing in this type of search.

You Need Friends

Before getting on to how to best optimise Related People and Pages, there is one essential ingredient: friends. If you don’t have any friends on Google+, then concentrate on getting some. Fortunately, most of the steps needs to get friends will be useful in optimising your Web presence.

You need to write good posts that people like, and they need to be relevant. In the past, social media keyword optimisation wasn’t very important, but now it is. You need to be aware of the keywords you are targeting. Not only that, but act like a person. Reach out, join in discussions and show that you are another human.

Post Frequently

Posting 30 times a day isn’t needed, and you shouldn’t post quite this much. However, make sure you post at least once a day. According to many sources, if you don’t post within 72 hours, your profile won’t show up in Related People and Pages. This can kill your traffic, so make sure that even if you are on vacation, that you keep posting whenever possible.

Be Relevant

As stated above, make sure that all of your posts are keyword optimised. Just like when building a website, it might be best to focus your profile around a niche. For example, if you are in the golf industry, talk about that. Or, even better, talk about different drivers. Specialising is always good when it comes to Internet marketing and SEO.

Get Those +1’s

Evidence suggests that +1’s are able to increase your rank through Related People and Pages. While you cannot directly control how many people click this button, you can make good content that people actually want to repost.

The Power of Commenting

The power of comments is important for Related People and Pages, but not in an obvious way. Commenting is not going to help your rank with this tool, but it is able to increase the number of people who follow your profile. To really succeed with this tool, you need to be connected with the Google+ community.

Having the most eloquent and informative post definitely helps, but social media is all about connections. You need to connect with fellow members on a human level, and you need to make yourself relevant in their lives. If you fail to do this, then you may find it hard to effectively use social media for anything.

Proper Optimisation

To garner the best exposure, be sure that you are using your target keyword in one or more of the following sections: education, places, employment and introduction. This will help your profile appear in this section of Google, as Google tends to value keywords more in these sections than anywhere else.

Conclusion

Does Google’s Related People and Pages tool have the ability to enhance SEO? Definitely, but only if you use it right. You have to be relevant, you need to make fresh and powerful content and you need to work with your profile correctly to ensure it shows up in the search. It just takes some work, and you can get a lot of extra traffic by doing this. As long as you are social and able to make friends, you can succeed at this.

References:
http://www.google.com/insidesearch/relatedpeople.html

Zac is a link building specialist and a seasoned SEO professional. He manages a team of link builders and actively promotes some of Australia's biggest brands. Zac is an active blogger and also maintains Dejan SEO's news and updates section.

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