Redesign: Connectivity and Many Small Hunches
We all strive to be creative and come up with new, innovative ideas that will make a difference in our everyday lives, our environment, and our work .
Steve Johnson looks at this issue from the environmental perspective and he found that there are certain recurring patterns he calls “small hunches”. He indicates that innovative ideas need time, you cannot force them. They can be a sudden stroke of inspiration and it takes time to generate all these small hunches into something great. Ideas need time to incubate.
A good example is the creation of the World Wide Web, that it took Sir Tim Berners-Lee almost a ten years of full vision to cumulate smaller hunches and create something big over the time, such as interwebs.
The other important thing is that our ideas or hunches need to collide with other hunches. In other words, your ideas have to collide with other people’s ideas. Some may say that the internet is more and more distracted medium but on the other side it enable us to connect in so many ways that we could not have imagined ten or twenty years ago. Of course, there are debates and questions whether the internet is an engine of creativity or serendipity, I’d rather say it is an idea generator medium that helps us to exchange our ideas with others. It is a medium to share and exchange creativity and innovation with others.
In the following video “Where Good Ideas Come From”, Steven Johnson addresses an urgent and universal question: “What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.”
I would like to hear from you where do you get innovative ideas from – for your work and in everyday life? Does the Internet help your ideas generation as an interactive, serendipitious tool or is it rather a distracting tool?