Real Time Search

Google and Custom Search results

Zero to First Page in 10 Seconds

Dejan SEO, 29 December 2009 It was many years ago that one had to “submit to search engines” and today it is enough to just get a single link or link out and your existence is known to most search engines. Pages have been entering Google index even without any active announcements via certain levels of inference and other signals such as syndication, sitemaps, references and various other tools. One thing still troubles SEO community – speed of indexing.

It is a well-known fact that high-traffic / high-authority websites get spidered all the time and their pages enter Google index within hours and even minutes. The fact of life is that we cannot all be treated as authority and a vast majority of websites remains in the slow lane waiting for page indexation for weeks and sometimes even months. Google didn’t seem to be in a rush to provide faster and more current results until the Twitter revolution. Twitter prompted Google’s latest algorithm update (Google Caffeine) and the introduction of a rather patched up version of real time search.

How to get into Google results in less than 10 seconds?

It’s simple. Just send a Twitter message by your phone, app or browser. If your message contains the target keyword, the odds are it will show up in Google “real time” search results as part of Google’s universal search result mix.

The process is illustrated here:

1) Dejan posts a message about the latest SEO package. See image below: Twitter Post


2) Five seconds later Google inserts our Twitter post into their “real time” search results: Google Real Time Search Results / Universal Search Mix

How useful is this?

Well, for an active Twitter user this could bring a moderate exposure and branding, and even some traffic. For the rest it doesn’t bring much value. However we should all ask ourselves, can we allow to get cushy and comfortable with our search engine results? Consider the effect of the following on your visibility:

  • Real-Time Search
  • Increasing Speed of Indexing
  • Personalisation
  • Universal Search Results
  • Semantic Web
  • Search Suggestions

Search engine optimisation is starting to blend more with PR, marketing and advertising and 2010 will reinforce this even more with the introduction of new variables in the world of search engines.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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