Quality Guidelines for Organic Link Building

 
 

Link BuildingFor beginners at SEO, trying to get your site ranked well can be quite difficult. There is a lot of conflicting advice in the SEO world, and many sketchy companies will suggest techniques for link building that are essentially spam.

Google has been very clear about what it is looking for in order to rank a site well – they consistently say that having high quality content will get people to link to you and you will be ranked well. In addition to just having good content, though, they do recommend (legitimate methods of) link building.

This can be done by interacting with other members of the community around your site. Find other sites that are on the same topic and start participating in the discussion there. Become an active member of their forums and get involved in the discussion. Don’t just post links to your site on the forums, but actually contribute content to the discussion. Doing so will prove that you have valuable content. Link to your site in your signature or at the bottom of the posts, and people will begin to go to your site. This is good because it doesn’t just create links for SEO, but also actually drives visitors to your site.

As more and more people start going to your site, they will start linking to you in other places, and you will gain momentum, by getting more of both visitors and links. As a temporary way of getting a burst of traffic, marketing to social media can get you a spike in visitors. This is not recommended for as a sustainable marketing method, but it can help get more visitors for a short amount of time. Using social media can be beneficial because people frequently repost links across social media sites, so you can get a sudden burst of links, but social media also has a very short attention span, and you can’t really get a steady stream of traffic for more than a few days.

Having buttons on your site to easily post a link to your site on popular social media platforms is a great way to do this. Google actually recommends against using directories because so few of them are good quality, but they say it is OK to submit to them. Mass submissions don’t help though because so few of the directories are ranked well.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry. Questions? Here's Dan's contact email.

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