Proper AdWords Account Hierarchy

 
 

If you have a current AdWords account which you think needs to be structured better or you are creating a new AdWords account from scratch and are not sure how to structure it, then you should consider this simple guide below:

proper adwords campaign structure

As you can see it is quite straightforward, however it can sometimes take a bit of thinking to determine which ad group “themes” are most relevant to your business. Another thing I will note, which is slightly off topic but still very important is that you should  create as many relevant ad group “themes” as possible when first creating a new account as this will usually improve the conversion rate and decrease the cost per conversion, amongst other things.

Benefits of good account structure:

  • lower cost per click
  • reduced cost per acquisition
  • greater reach
  • increased  brand awareness
  • more conversions
  • better quality scores

As this post was created for the adwords beginner I will not elaborate further, I will however note the things you should take away from this article:

  • keep your campaigns and ad groups themed
  • always be looking for new ways to expand your keyword lists to create more relevancy

That’s it!

Aaron has worked both agency and client side since entering the Online Marketing industry over 4 years ago. He has a diverse range of skills, including: eDM, CRO, PPC, SEO, Content Marketing, Digital Strategy and more.

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