Press Release Jargon

What are some of the most overused terms in press releases?

  • solution
  • best
  • leading
  • top
  • cloud
  • innovative
  • largest
  • innovation
  • leader
  • exclusive
  • unique
  • premier
  • fastest
  • great
  • sustainable
  • real-time
  • dynamic
  • extensive
  • innovator
  • leading provider
  • award winning
  • easy to use
We wrote a company description by using all of the above to see how it would sound:

Dejan SEO: Leader in internet marketing

As an award winning leader in propelling businesses towards a dynamic presence on the internet, Dejan SEO has earned accolades from small, medium and large organisations. This leading provider of business intelligence is comprised of a team of 35 premier consultants who advise clients on search engine optimisation and link building strategies, offering the best solution to maximize traffic to their website. Dejan SEO has a superior business model marked with innovation in their approach. Exclusive to clientele are in-house tools and software, which back up the methodology applied to achieve top search rankings and keep them high. Their client base is quite diverse ranking from insurance to cloud computing. Rankings continue to be monitored as consultants seek out opportunities to improve the client’s position on the web. After extensive website analysis, real-time data is provided monthly in an easy to use format to identify the marketing strategy that will have the largest impact on driving online activity, leading to the fastest return on investment. Peruse the testimonials on the Dejan SEO site to learn the innovative tactics that makes this company unique, enabling them to produce sustainable results.

A bit boring yes, but quite honestly I thought it would be a lot worse! What do you think?


Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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