PeSA Internet Conference 2013
Currently the The Professional eBay & eCommerce Sellers Alliance (PeSA) annual Internet Conference is running on the Gold Coast. Dejan SEO are proud to have been aligned with the event for a number of years now, both exhibiting and speaking, supporting the importance of the online marketing in the online commerce space.
Th event is designed to build the online marketing skill-set of attendees, with a focus on each online/ecommerce business and have participants leave with some great ideas and knowledge to implement for their business online.
Representing Dejan SEO with presentations are Senior SEO strategists Richard Greenwood & George Zhu, and manning our exhibition stand is James Ambler out Team leader of Online Marketing.
Who is talking about what?
Richard Greenwood - “Pay-per-click Marketing. – Is it worth it? – Tips and tricks “
Thursday 30 May - Meeting Room 6, First Floor
11 am – 11:45 am
In this presentation, Richard will cover many aspects of a successful PPC campaign and look at the various benefits of these and where to invest your marketing dollars. Areas of discussion include looking into the following topics:-
- Account Structure
- Ad Groups
- Product Listing Ads (PLA’s)
- GDN (Google Dispaly Network)
- Mobile Commerce
- Landing Pages
Slides are available via Slide share – Pay-per-click Marketing. – Is it worth it - slides
George Zhu – “Website SEO Review Panel”
Friday 31 May - Meeting Room 6, First Floor
1:30 pm – 2:15 pm
In this interactive panel discussion, George will be accompanied by Jim Stewart of StewArtMedia, Bhauvik Tripathi of Shivam Technologies, and Michael Jenkins of Shout! Web Strategy. Together, they will review 3 live stores and their SEO current status and opportunities for improvement. The stores to be reviewed are Caribu Horsewear, OZ Washroom & Renovator Store.
“SEO in 2013 (Advanced)”
Friday 31 May - Meeting Room 5, First Floor
2:15 pm – 3:00 pm
With rapid changes in SEO landscape, SEO practices and principles have changed dramatically over the year. This session will explain what has changed and what is needed for success in 2013.
Topics George will focus on will include:-
- Knowing the customer
- SEO – being accountable for revenue
- Getting mobile
- Evolution of link building to inbound marketing
Slides are available via Slide share SEO in 21013 – slides