Panda Gravity

Panda Gravity

How to avoid Google’s black hole? Reduce the number of indexable content which does not meet Google’s quality criteria. Sites which trim their pages tend to escape the event horizon and get away unharmed. Good examples are browsable tags/tag clouds, faceted navigation and automated content (variable driven).

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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