PageRank Update June 2011

pagerank updateDate: 27 June 2011

Dejan SEO team reports that Google has just updated their toolbar PageRank. We’ve tested a random sample of websites and 90% of them show fluctuations in either home page or internal pages.

TBPR (Toolbar PageRank) seems to be rolled out later than originally predicted by Matt Cutts. Each year Google seems to be taking longer and longer to reveal the PageRank and with different levels of freshness.

Last update, for example, data was exactly six months old when it was released. This means that Google pushed a six month old PageRank snapshot to toolbar users instead of their latest state. It’s hard to say why this is, perhaps just to mix things up a bit as usual and prevent any so called ‘reverse engineering’ attempts.

According to our tests the update shows the May data. The latest date we were able to fetch was the May 9th so it’s safe to say that the update brings the data from early to mid May 2011.


Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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