Online Reputation Management – keeping the bad mojo away


Online reputation management is something a lot of people don’t think about until they stumble upon some bad mojo on the Internet.

It usually happens when you’re doing some searches for your full name and you notice some interesting results, ranging from forum posts and blog comments to even whole articles dedicate to yourself with bad reviews, complaints, negative sentiments and so on.

Alarm bells start ringing and then you start to panic and worry about what impact these negative results are having on your own personal brand.

That’s when you need online reputation management.

The process involves thorough research into what unflattering content is currently accessible and how it fares in relation the positive content out there. Once this is determined, one needs to devise a strategy that includes removal of negative sentiments, either through negotiation, mediation or covering up in search results. Sometimes even just publicly dealing with some issues can be a form of online reputation management as it can show honesty, accountability and a willingness to rectify a situation. Of course, not all situations that require online reputation management can be fixed in this manner and a more concerted effort is required.

But this is just to fix the situation as it stands right now. The key to long term success with online reputation management is for continued monitoring of all future references and mentions of your name/brand on the Internet in any context. When you are proactive about your brand and reputation, you are in a much better position to deal with any potentially damaging sentiment.

Ultimately, you should be in the habit of promoting the positives about your work, your brand, your company – and to take up as much online real estate as is possible within reason. Claiming your spot on Twitter as an official account (usually for companies and high profile individuals) is one such way you can begin to solidify your online image. In this way, you are in charge and can take control of your reputation.

Online reputation management is something important for everyone, not just celebrities, politicians and high profile individuals. It’s so easy to publish content online these days so its in your best interests to constantly search for your brand/name on the Internet. It’s not vain, it’s online reputation management!

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Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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