How Mobile Influences Our Habits Online

 
 

The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.

What have we been doing with all of those added minutes? Chances are, we’ve been checking Facebook. Social media is the number one online activity Australians dedicate time to – 6 minutes and 30 seconds in every hour or more than 10% of our time online. Facebook is doing well from this, reporting 41% of its advertising revenues are coming from mobile. The 81% of small to medium sized businesses who are on social media should be confident knowing that mobile ads have been proven to:

  • Aid awareness
  • Increase brand favourability
  • Increase likelihood to recommend
  • Increase purchasing intent

 

MInutes Spent OnlineSmartphone Shipments

 

 

 

 

 

 

 

Sources:

http://www.comscore.com/Insights/Blog/Theres_a_20_Billion_Pot_of_Gold_at_the_End_of_the_Mobile_Advertising_Rainbow

http://www.idc.com/getdoc.jsp?containerId=prUS24645514

http://www.idc.com/about/viewpressrelease.jsp?containerId=prUS22689111

http://articles.latimes.com/2012/feb/06/news/la-smartphone-sales-up-apple-on-top-in-q4-2011-20120206

Kyle is a blogger and freelance writer and has recently been working as a web content writer for a number of companies. When he has spare time and money, Kyle loves to travel and drink as much espresso as humanly possible.

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