provides digital marketing strategies and SEO solutions for businesses seeking to improve their online presence. The vast array of businesses we’ve worked with in the cosmopolitan city of Melbourne has given us even more experience with crafting campaigns in a variety of industries.
The team at the DEJAN Melbourne office is the hub for our SEO, PPC and Content Marketing departments and have led campaigns for local businesses surrounding Melbourne and other clients worldwide. Since opening its doors in 2011, DEJAN Melbourne has benefited from working within the inspirational setting of Docklands, which is home to a number of corporate brands and organisations.
Full Digital Marketing Strategy
SEO now demands a full array of skills and expertise that modern digital marketers of all disciplines have. It is by no coincidence then, that we offer a full digital marketing strategy that covers everything your business needs to improve your online presence.
Speak to one of our consultants about this all-inclusive service on 1300 123 736 or through our contact form.
Every business will need a specialised approach to their SEO campaign and will get the best results from a customised offering. At DEJAN Melbourne, we don’t offer false promises, lock-in contracts or ineffective packages that are applicable to every client. We go one step further to devise a strategy that will deliver the best results and ROI.
Our SEO services for local businesses, SMEs or large corporations are broken down in more detail below:
Local Kick Starter
Local businesses new to SEO or any form of digital marketing are best suited for this month-long campaign. The Kick Starter will set your business up to lead your market and sustain long-term growth in rankings and traffic.
The campaign begins with analysing your current keyword performance to assess the effectiveness of your targeted keywords when compared to your industry. Any necessary landing page optimisations will be made to improve search performance as well as an expert setup of a Google Webmaster Tools account. Your website’s call-to-actions will also be reviewed with some basic Conversion Rate Optimisation (CRO) to improve its overall efficiency.
SEO activities that will work best for an online retailer will vary when compared to those which are more effective for small businesses and international brands. It doesn’t matter if what you sell is highly competitive or completely niche; if your website has a transactional point-of-sale, an eCommerce SEO campaign will improve your visibility on search.
Our team will produce a highly researched keyword focus list that precisely targets your customers. Every piece of content on your website will undergo a technical review, followed by recommendations in compliance with Google’s best practice guidelines to improve your likelihood of ranking for your targeted keywords.
DEJAN Melbourne has assisted numerous client with more complex domains that cater for multiple business locations. Location pages and listings on such directories as Google Places means ranking for all of them can be a challenge. Thankfully, we have the experience behind our team to deliver a National SEO campaign effectively and have your business ranking ahead of strong competition.
All of your landing pages will be analysed and any additional content that’s required for improving SEO will be created. Rich Snippet Markups will add a promotional feature highlighting your brand at the top of Google’s results page to improve your reach. We will also improve your communication channels with Google further by going over your Google Webmaster Tools and Analytics accounts. A backlink audit and disavow file will filter any harmful links going to your website and prevent any penalties suffered by algorithm updates.
A corporate identity can be much harder to maintain online and brings a set of different challenges that require a specialised approach. Key branding messages can be spread more easily and image and reputation can be managed carefully with a corporate SEO campaign.
All of your previous SEO activities will be reviewed along with your website’s content and targeted keywords. We’ll then go after the keywords that compliment your brand the most and set you apart from a large number of competitors.
Check out our SEO Services in more detail or call 1300 123 736 to book an appointment with a consultant.
When it comes to ranking highly and dominating your market online, SEO is just one way to do it. You may also want to consider Pay Per Click (PPC) advertising through Google AdWords, Facebook, Bing or other platforms.
Our Google Certified campaign managers are highly experienced in getting the most out of PPC ads by targeting the right placements, split-testing ad copy and achieving the lowest Cost Per Acquisition (CPA). We offer a range of PPC services that are tailor-made for certain types of businesses:
Our Local PPC service offers businesses with one location and a tighter budget the chance to reach a targeted audience with rewarding returns. Effective messaging designed to improve traffic and click-through rate (CTR) will be written by our in-house copywriters and targeted using our finely tuned ad placement formulas.
Ongoing testing and optimisation of all factors affecting your PPC campaign will be closely looked at to maintain ROI and improve your key metrics. A dedicated team will also keep you in the loop with regular reporting and communication.
Any companies that have a strong focus of selling through their website are well positioned to improve their sales and gain positive returns with an eCommerce PPC campaign. We utilise a variety of platforms and techniques to get the best possible conversion rate at the lowest CPA.
Google Shopping is a fantastic opportunity to list image and product ads prominently at the top of Google’s search results page. With this platform, our Paid Search team can work their magic by setting up a Google Merchant Center account to monitor a customised data feed and product group segmentation. This campaign will also utilise Dynamic Remarketing, which is a valuable way of encouraging return customers with alluring banner ads.
It’s particularly important to be successful in running a paid search campaign that uses its advertising budget efficiently with nationally-based companies. This campaign will target customers in multiple regions and promote your company above your competition.
In-depth keyword research and strategic advice from our most experience campaign managers gives us the analytical insight needed to target a mix of exact and broadly matched keywords. Tracking and measurement of primary conversions such as sales and enquiries as well as secondary goals like ‘time-on-site’ and ‘number-of-pages-viewed’ will give us all the insight we need to improve the campaign further.
Global brands and corporations with a higher advertising budget can gain significantly from engaging in a Corporate PPC campaign. Brand awareness can be enhanced and traffic can be improved with the expert campaign management of our paid search team.
The structuring of your Google AdWords account means it can be easily optimised and expanded to include the most profitable and relevant keywords. Our expert knowledge of account settings means we can precisely target the right ad placement and implement campaign segmentation.
There’s no point in directing all your customers to a website that won’t hold their attention for more than a few seconds. Content marketing is now essential in any digital marketing mix and is the best way to increase user engagement and obtain referral links that are crucial for boosting rankings.
Substantial market research and development of your content delivery platforms are the starting points for developing your content strategy. With a full list of content proposals, our Content Marketing team will then create pages of engaging and authoritative content that will improve your branding and reputation as well as stimulate your social media following. Your business might be a blog post or infographic away from a viral following on social media.
If you already have experience running a business online and a wide range of customers to sell to, generating traffic and leads might not be your primary goal. Some businesses can even reach a point when their returns are not reflective of the amount of visitors reaching their site. This is when Conversion Rate Optimisation (CRO) can make the most out of your business and increase ROI.
DEJAN Melbourne has access to insightful data sets that reveal critical elements of your website, from which poor CRO may result. Our CRO specialists are highly trained and intuitive individuals who can make the most inefficient website convert a casual visitor into a sale.
Read more about Conversion Rate Optimisation.
Something we emphasise at every level of operational management is a consistent focus on learning, creativity and improvement. We’ve run many successful campaigns implementing our 3-step process:
First, we conduct a full analysis of your business and its place among your competition online. This allows us to see how your website is performing against a variety of metrics and if there are any potential linkable assets that could be capitalised on.
After an initial situational analysis we will conduct keyword research to come up with a set of targeted phrases utilising our own intuitive tool, Phrase Potential Calculator. A technical audit of your website will correct any unknown issues with expired content or incorrect links and an analysis of your relationship with customers and other affiliations will give us a definitive idea of how to improve your search visibility.
The next step will call on our experience and talent with creating a master plan to base all of our marketing activities upon. Our strategy will contain a thorough breakdown of timeframes and priorities important to your campaign. With a long-term focus in mind, this usually includes optimising accounts such as Google Webmaster Tools and Google Analytics as well as developing a creative content strategy.
The advanced expertise that exists within our team at DEJAN Melbourne leaves us uniquely positioned to design a strategy for many kinds of businesses in mind. During this crucial period of your campaign, our strategists will take into account what will be most effective for a local business or a large corporation that will require internationalisation and appropriate implementation of the hreflang tag.
Although research, interpreting data and coming up with an intelligent strategy are all strong attributes of our company, we still have the resources on hand to carry out the final components of your campaign. Many skilled individuals ply their trade at DEJAN and collaborate efficiently between our Australian and European offices to execute a myriad of digital marketing activities.
Once our web designers, developers and copywriters put their finishing touches on your website or promotional content, we’ll run a risk assessment to ensure any referral traffic obtained throughout the course of your campaign is relevant and of high authority. This concluding stage also makes sure the campaign will continue running at optimum performance with ongoing reporting and tracking of key rankings and traffic data.
Learn more about what’s involved within our process.
Contact the Melbourne Office
(03) 9999 8388
Suite 405a / 198 Harbour Esplanade
Docklands VIC 3008