Me On The Web – Google’s Reputation Management Tool

 
 

DIY reputation management gets easy with Google’s help

In a recent article Google has explained how to use their tools to monitor and manage own reputation online. First of all they mention the fact that online you can exist in three forms, as an anonymous entity, under pseudonym or as yourself. Users can choose how to represent themselves online when posting content however there is also the scenario where others talk about you.

What’s New?

When you log into Google’s dashboard you will now find things much more “user-centric” than before. Dejan SEO team has been monitoring Google’s recent efforts to socialise the web through their own services including the support for schema.org protocols which can make it easier to search through content of a single author.

Me On The Web

Google suggests the following steps in managing own reputation:

  1. Searching for your own name or alias to see what type of information comes up
  2. Creating a Google profile to claim your listing
  3. Removing information by: Changing photo visibility settings in Picasa Web Albums, Removing sensitive personal information from Google and finally requesting a removal from Google’s index.
  4. Keeping the finger on the pulse and monitoring what’s being said via Me On The Web feature.

Removal of information from Google is available for the following mainstream services:

  1. AdSense
  2. AdWords
  3. Android Market
  4. Blogger
  5. Gmail
  6. Image Search
  7. Orkut
  8. Picasa
  9. Web Search
  10. YouTube

Additional removal requests can be achieved for: 3D Warehouse, App Engine, Books, Boutiques.com, Buzz, Checkout, Chrome Web Store/Extensions Gallery, Code, Code Search, Desktop Gadgets, Docs,Earth, Finance, Fusion Tables, Google URL Shortener (goo.gl), Groups, iGoogle, Knol, Maps, Music Beta by Google, News, Notebook, Panoramio,Places, Product Search (Shopping), Google Profiles, Slide, Google Sites, Storage for Developers, Translate/Translator Toolkit, Video,Video Search, Wifi and +1.

For more information visit: http://www.google.com/support/bin/static.py?page=ts.cs&ts=1114905

Settings and notifications depend on how many Google services users have, for example YouTube will also be visible and features which may be visible to others marked with a “group” icon as illustrated below:

Google Reputation Management

We find this information to be, naturally all about Google and surprised they have left out Google Alerts as an option to monitor personal reputation online. Perhaps they are confident that the Me On The Web tool might replace Google Alerts for personal usage.

Advice Google gives is sound however far from the complete list of things one can do to protect online identity and reputation. Companies which do online reputation management are still safe and we recommend to all to adopt the best practices from Google and integrate into existing strategy.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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