Marketing Google+ Through SERPs


This is a story about one strange search result and how Google markets Google+ via “Thank them” link below result snippets.


Today I investigated a peculiar SERP snippet in Google (pictured above) showing the following string “ ” from many other (more relevant) terms on the page. How does Goran’s comment correlate to a generic search for “” and why is his profile link visible in the snippet although it’s only contained within his profile link and not actually displayed on the page. Perhaps there is a connection between one URL search to another and Google is trying to supply some diversity. Though other users also have URL within their comment profiles yer only one has been chosen.

While doing so I noticed, for the first time the “Thank them” link. I typically use the &pws=0 when searching as a default mode pre-configured in Chrome browser so this feature never popped up for me.

"Thank Them" link in Google results

I tried it and found it to be a very efficient way to stimulate further engagement of your circles:

Thank you

Have you ever used the “Thank you!” feature?

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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