Link Disavow Statistics


TL;DR: We’re collecting Google’s link disavow tool data to learn more about the type of disavowed pages and domains through statistical analysis. Since Google wouldn’t release any stats on the tool I say, it’s time we start collecting and crunching our own data.

Handy shortcut: Click here to download your link disavow file.


Google’s link disavow tool has been in use since October 2012 allowing webmasters to say to the search engine “please don’t count these links”. During this time they’ve collected a wealth of data which they will likely use to improve their algorithm, which is great. What’s not so great is that so far we’ve had no statistics from Google on the use of the tool.

What to do with the data?

We have an ambitious goal of coming up with a universal link disavow template by compiling a list of high co-occurrence domains. For example if more than 50% of all submitted disavow files contain a certain page or domain we will flag it as suspicious. After manual review we would create a template that we can use as a preventative link disavow file ready to be uploaded or already up ensuring links from certain domains can never be counted in*.

Other potential uses:

  1. Total number of disavowed pages & domains
  2. C-block analysis
  3. Advanced metrics (Moz / Majestic / PageRank)
  4. On-Page Parameters: Use of nofollow, anchor text statistics
  5. Domain characteristics (whois lookup)

*Note: This is a pro feature, not to be used by inexperienced webmasters.

Please share this to get as much data as possible.



Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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7 Responses to “Link Disavow Statistics”

  1. if I share my disavow links with you, sometimes I would share some information of my customer also through the link data. It’s not good. Many people may think as I think before cooperating with you on this project. Could you give your thought on that?

    • YUTA
  2. you could just share the domain: disavow lists – this way unless that is the ONLY site that whole domain links out to, they can have no way of knowing who your client is – the other issue is this can be negative seo’ed

    • josh bachynski
  3. Really hoping you will share your findings with the community

    • Patrick Coombe
  4. Will do.

    • Dejan SEO
  5. Very smart. Thank you for putting together this tool. I am very curious about the results. Does the disavow really work? Lets find out! :D

    • Alex Garrido
  6. K … shared my disavow current submission. Hopefully, you’ll share the results with those who contributed so we can all get this behind us. If so, how will we get access to the those results since there isn’t a notification sign-up.

    • Nick Coleman
  7. That ‘s great idea. I also worry about how to create right disavow link file that Google will approve it !

    • Vinh

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