Link Building Tips

Have you been on a link building campaign lately? If not, then this is a great time to start one, as link building is an important aspect to the success of your site. Here is a great way to produce a fantastic link building campaign.

To start your campaign you just need to create an inventory of your linkable assets and then take a look at your existing natural links in Google’s Webmaster Tools. It is important to understand why the people who already gave you a link did so, as you can use this information to create more valuable links through the content on your site.

When you have tackled the first part of this process, then go ahead and move on to finding references to your brand that are already online. You can use these references to create links where they don’t exist but should. Some options to consider are:

  • Mentions of your brand
  • Your logo (try tool called TinEye for that)
  • You URL (but not linked)

You will also want to cover all meaningful directories relevant to your niche and location.
Another great way to gain some possible easy links is to talk to people and businesses that you already have a great relationship with. Gaining a link through them – or even grabbing a nice testimonial, is a great way to add more punch to your link building campaign.

There are other ways to create links to your site and products. If you run out of ideas, then why not take a peek at what some of your competitors are doing? Tools like Majestic SEO and Linkscape are both great tools to use.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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